Skunkworks research & discovery project I led for redesigning the current Member Portal. Over 80% of members were desktop users, so the new look would be desktop first. Designed low to mid fidelity prototypes. Used winning A/B UX pattern test data that tested well across disparate websites.
What is Healthmine?
Healthmine is a product that focuses on preventative health. More specifically health insurance companies are the target market. So the way this would work is if I worked for company A who uses insurance B. Insurance B would require that company A make sure all employees complete at least one task using the Healthmine application.
Employees using the application lacked health literacy. To make matters worse, there was no content strategy to mitigate the language barrier of using health jargon associated with tasks on the app. Then, what makes the experience a non-starter is offering no strategy to onboard users. Thus you have a perfect storm. This was the landing screen which the user sees for the first time.
The following information is a culmination of research and discovery efforts. The solution would be delivered in the form of a mid fidelity new MVP prototype. My strategy was to progressively disclose information and ensure that the user felt in control.See Prototype
- First Time Experience — takes unhappy path
- User is required to schedule a Biometric Screening
- Persona exempliﬁes a user with no health literacy
1. Fast-Track the user to high value activity
2. Reduce learning curve
3. Take from completely new to fully capable