Healthmine – Highmark Preso
Category
Animation, Motion Graphics, Storyboarding, VideoAbout This Project
Project Role:
Lead Designer & Motion Graphics
Objective:
- Sales & Marketing needed a tool to help tell the Healthmine story
- Replace current powerpoint presentation with something that has substance
- My proposition was to tell a story in the form of a short but impactful video
- Video would be a centerpiece moving forward winning new business
Process Steps
• Working with other coworkers to develop a powerful user case • Create Strategy and Story • Collect assets for video build • Storyboard/Wireframe • Video Presentation
Why create a video?
Current powerpoint was not successful at communicating the key value prop. Having motion graphics background I provided the means to create a more impactful presentation with this 4 minute video that shows the Healthmine package. This was a team effort; there was a lot of daily collaboration with team members to ensure the storyboard would be completed in a short amount of time. Over the course of 4 weeks, we were able to create a moving story that served as powerful tool to win clients. Watch the video by clicking the button below.